Infinity product explainer video
Motion graphics | art direction | audio editing
Project overview
Explaining the Infinity platform's offerings concisely was crucial for its new brand proposition. The video's purpose is to provide homepage visitors with foundational knowledge about Infinity, helping them understand its products
and benefits.
After scripting, I created a storyboard, designed each scene, animated the video, and mixed the audio. Project management was done in tandem with the marketing team, ensuring all key stakeholders were kept happy and in the loop during the production.
Results
Apart from being applauded internally, the explainer video has become a way to reach out to customers who may not know the first thing about the products Infinity offers or if those products could help their businesses.
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As a piece intended for creating brand awareness, the video has been deployed on the home page of the website. It has also been used in several social media campaigns, generating better than industry standards results in completed views and clicks.