Infinity brand evolution
Digital design | brand design | layout design | social media | motion graphics
Project overview
Following a major company acquisition, Infinity wished to evolve their brand identity to reflect new marketing approaches without undergoing a rebrand. The task for the creative team was to create a more friendly, more engaging
brand, targeting the businesses three major customer personas: marketers, contact centres, and agencies.
This project was done gradually over the course of a Growth Driven Design website project. The new look and feel has filtered down into all forms of communication. This is a living project that is continually being improved and collaborated on by the whole creative team. My main contribution has been the introduction of motion design as part of the new brand identity.
Results
The metric result of this undertaking was increased pipeline revenue, an increase of product demos booked, and higher levels of social engagement. The practical
results of this project include templates for ease of creating social assets, ebooks, and pitch decks, meaning day to day content creation is less time consuming.
A more expansive brand identity has allowed the creative team to make more interesting comms, help other parts of the business with customer aquisition/retention, and branch out into less restrictive campaign ideas.